YO DONA & NIEVES ÁLVAREZ

That moment when we close our eyes and our brain creates, from experiences
and memories, incredible and unreal stories that tells us every night.

For the Surrealists, dreams were even more important than reality. And although there are opposing opinions, what is undeniable is that they are essential to our lives. They guide us toward what we truly want, our goals; they illuminate our path.

Nieves Álvarez, one of our most cherished models, is a great dreamer, and that’s why she has managed to achieve so many aspirations throughout her life.

Now, she turns 50, and as a gift, we want her to keep dreaming and fulfilling her dreams.




Nieves and YO DONA invite you to enter a dreamlike world through Dalí’s perspective.
An unreal, fantastic, dreamlike world… that you can experience firsthand through
activations, visual experiences, and surrealist photocalls.


CLIENT
Yo Dona


CREDITS
Concept: Marta Peña
Naming: Marta Peña
Design: Ana Bernabé